While Versace didn't release a single, universally recognized "neuer Duft" (new fragrance) in 2017 in the way a singular flagship launch might be marketed, the year saw a continuation of their established fragrance lines and potentially some limited releases or regional variations not widely documented online. The $147.63 price point mentioned likely refers to one of several Versace fragrances available at various retailers during that period, rather than a specific, singular "new" scent. To understand the Versace fragrance landscape of 2017, we need to examine the context of their existing popular lines and explore where a price point like $147.63 might fit within their offerings.
The Versace Fragrance Portfolio: A Foundation of Success
Versace's success in the fragrance market rests on a foundation of several key pillars: their iconic, recognizable branding; the consistent quality of their ingredients; and the strategic development of fragrances appealing to a broad range of tastes. By 2017, Versace had already established several successful fragrance families catering to different preferences and demographics.
* The Bright Crystal Line: Arguably one of their most recognizable and commercially successful lines, Bright Crystal (and its various flankers) was a significant contributor to Versace's fragrance sales. The Bright Crystal Eau de Toilette, specifically mentioned in the prompt, is a prime example. Its bright, fruity-floral composition appeals to a wide audience, and its availability at retailers like Sephora and Macy's (as mentioned) ensures widespread accessibility. The price point of $147.63 could easily reflect a larger size of Bright Crystal Eau de Toilette or perhaps a more luxurious version like a Bright Crystal Absolu. The popularity and longevity of this fragrance ensure its continued presence in 2017 and beyond.
* The Eros Line: On the masculine side, the Eros line, launched earlier, had solidified its position as a strong performer for Versace. The powerful, sensual composition attracted a large male customer base. While not directly related to the female-oriented Bright Crystal, the Eros line’s success reflects Versace’s ability to cater to both genders with equally compelling fragrances. The price point could potentially also apply to a gift set or larger bottle of an Eros fragrance.
* Other Established Fragrances: Versace's portfolio extends beyond these two main lines. They had a range of other fragrances, some with longer histories, that continued to be sold in 2017. These might include less widely discussed scents or those focusing on specific notes or occasions. These fragrances, while perhaps not as ubiquitously known as Bright Crystal or Eros, contribute to the overall breadth of Versace's fragrance offerings. The price point could equally apply to a selection from this wider range, especially if we consider the potential for larger sizes or special editions.
Analyzing the $147.63 Price Point
The $147.63 price point suggests a higher-end offering within the Versace fragrance range. This price would likely represent:
* Larger Bottle Sizes: Many designer fragrances are sold in various sizes, with larger bottles commanding a higher price per milliliter. A 100ml bottle of a premium Versace fragrance would likely fall within this price range.
* Eau de Parfum (EDP) Concentration: EDPs generally have a higher concentration of fragrance oils than Eau de Toilette (EDT) versions, resulting in a stronger scent projection and longer lasting power. The higher concentration often justifies a higher price point.
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